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The Independent Critic

Written and Directed by
Francois Alaux, Herve de Crecy, Ludovic Houplain
Vocal Work by
Bob Stephenson, Sherman Augustus, Aja Evans, Joel Michaely, Matt Winston, Andrew Kevin Walker, David Fincher
Running Time
16 Mins.

 "Logorama" Review 
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Easily the best of the 2010 Best Animated Short Film nominees, Logorama may still lose the golden statuette to far better known nominee Nick Park and his Oscar nominated Wallace & Gromit short film, A Matter of Loaf and Death.

While there's nothing particularly wrong with Park's Wallace & Gromit short, the simple truth is it's the same ole' Wallace & Gromit we get time after time after time. Is that a bad thing? Not at all. It works, yet this marvelously inventive and beautifully constructed animated short film is undoubtedly the class of the bunch amongst the 2010 nominees with its bittersweet satire of the commercial world in which we live.

Logorama's story is cohesively incohesive if that makes any sense. It shouldn't actually make sense and that's really the point of Logorama, which perfectly blends virtually every corporate logo imaginable into virtually every aspect of life and a film that intertwines cop dramas, family dramas, a 2012 style end of the world scenario and just about everything else in between.

What else is in between?

In the film, police chase an armed criminal through a version of Los Angeles comprised almost exclusively of logos. In essence, it is a world where every aspect of our life is branded and nothing is what it seems. The logos are placed randomly at times, other times with hilarious precision. The film's vocal work is solid across the board including a brief vocal cameo by acclaimed director David Fincher.

While it's hard not to expect Nick Park's A Matter of Loaf and Death to take home the Oscar award in 2010, rest assured that Logorama is the best animated short from the past year.

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    The Independent Critic is proud to support Indy-based Heartland Film by committing to the 50/50 x 2020 Pledge - By the end of the year 2020, The Independent Critic will achieve gender parity in its reviews of both shorts and feature films. Furthermore, The Independent Critic also pledges support for the Ruderman Family Foundation's call for authentic representation of people with disabilities in film and actively commits to leverage its journalistic influence to effect genuine change in the film industry by calling for and actively promoting authentic and inclusive casting and hiring of people with disabilities.

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